AIT-F-26-0825 · LEGAL

Terms of Service

Last updated 25 August 2026

Agreement

These terms govern your use of arcait.net and the materials on it. Client engagements are governed by a separate written agreement or proposal; where that agreement and these terms conflict, the engagement agreement controls.

Use of this website

You may read, reference and share the content on this site. You may not copy it wholesale to present as your own, scrape it at a scale that degrades the service, or attempt to gain unauthorised access to any part of our systems.

The Arc name, logo, written frameworks and published materials remain our property.

What is on this site is not advice

Material on arcait.net is general information about how we work. It is not legal, financial, tax, or professional advice for your specific situation, and reading it does not create a client relationship. Decisions about your business remain yours.

Diagnostics, proposals and engagements

An enquiry or a diagnostic conversation is not a contract. Work begins when scope, price and duration are agreed in writing.

Our engagements are diagnostic-first: we map the gap before we build. Findings we present are drawn from sources we can point to. Where a figure cannot be verified, we say so rather than estimate it.

What we do not do

We do not execute financial transactions on a client’s behalf, we do not purchase backlinks or engage in practices that violate a platform’s terms, and we do not publish content or make changes to a client’s live systems without that client’s approval.

We do not fabricate metrics, case studies, testimonials, or health or performance claims.

Results

We report what our systems measure. Business outcomes depend on factors outside our control — market conditions, a client’s own operations, pricing, staffing and third-party platform behaviour — so we do not guarantee a specific revenue, ranking, or lead volume, and you should be sceptical of anyone who does.

Third-party platforms

Our work frequently runs on platforms we do not control, including search engines, delivery marketplaces, point-of-sale systems, and business profile services. Those platforms can change their rules, pricing, or availability without notice, and we are not responsible for their outages or decisions.

Confidentiality

Information a client shares with us in the course of an engagement is treated as confidential and is not disclosed to third parties without permission, except where required by law.

We will not name a client publicly, or publish a case study identifying them, without their explicit permission.

Liability

To the extent permitted by law, our total liability arising from an engagement is limited to the fees paid for that engagement, and we are not liable for indirect or consequential losses. Nothing here limits liability that cannot lawfully be limited.

Ending an engagement

Either party may end an engagement in line with the notice period in the engagement agreement. On termination we return or delete client data as instructed, and hand over the systems and documentation produced under the engagement.

Governing law

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply in it.

Questions about this page? Email [email protected].